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How To Build Your Growth Strategy
Section 1: Strategic Growth Objectives
Lecture 1: Key Concepts & Choosing the Right Plan Type (17:57)
Lecture 2: Common Road Blocks & SMART Objectives (21:40)
Lecture 3: Two Planning Techniques-Buddy Up & Hole Punch (7:53)
Lecture 4:Three Questions That Unlock Your Growth Strategy (13:08)
Section 1 Recommended Reading List
Section 1 Quiz
Section 2: Gap Analysis
Lecture 5: Get Your House In Order So You Can Grow (12:40)
Lecture 6: Conduct A Performance Audit (31:05)
Lecture 7: Calculate a Meaningful Growth ROI (7:52)
Lecture 8: Run a Gap Analysis (11:47)
Lecture 9: Update Your Growth Objectives (4:58)
Section 2 Recommended Reading List
Diagnostic Quadrants
Growth & Marketing Performance Audit
Case Study: Strategic Renewal
Section 2 Quiz
Section 3: Customer Analysis
Lecture 10: Understanding Irrational Customer Behaviors (17:32)
Lecture 11: Create Your Customer Demographic Profiles (11:25)
Lecture 12: What Do Your Customers Really Buy? (13:42)
Lecture 13: Create Your Customer Buyer Decision Map (13:07)
Lecture 14: Refine Your Customer Profiles Using Life Pattern Analysis (9:10)
Lecture 15: Finalize Your Customer Profile With a Persona (11:53)
Section 3 Recommended Reading
Section 3 Quiz
Section 4: Market Analysis
Lecture 16: Conduct an Industry Analysis (26:33)
Lecture 17: Analyze Your Competition (18:02)
Lecture 18: Perform a SWOT Analysis (12:51)
Lecture 19: Identify Opening In The Market to Plan Your Move (12:47)
Section 4 Recommended Reading
Section 4 Quiz
Section 5: Strategic Options
Lecture 20: Brainstorm & Evaluate Your Best Strategic Options (34:20)
Lecture 21: Craft Your Business Value Platform (10:35)
Lecture 22: Fine Tune Your Unique Selling Proposition (10:02)
Lecture 23: What Is Your Competitive Advantage? (6:29)
Lecture 24: Build Proof Points That Support Your Value Platform (11:52)
Section 5 Recommended Reading
Strategic Option Evaluations Tool
Option Evaluation Tool Tutorial (8:31)
Section 5 Quiz
Section 6: Your Buyer Journey Funnel
Lecture 25: The Fuzziness & Complexity of Decision Maps (12:09)
Lecture 26: What Are the Key Drivers That Impact Your Growth? (10:46)
Lecture 27: Customize Your Buyer Journey Funnel (28:12)
Lecture 28: Plan for the Impact on Your Org Chart (19:17)
Section 6 Recommended Reading
Section 6 Quiz
Section 7: Your Tactical Plan
Lecture 29: Develop a Tactical Plan to Execute Your Strategy (38:04)
Lecture 30: Brainstorm & Evaluate Your Best Tactical Options (10:22)
Lecture 31: Build Your Tactical Dream Team (14:34)
Section 7 Recommended Reading
Section 7 Quiz
Section 8: Build Your Growth Forecast
Lecture 32: Forecasting When You Have Good Data (18:11)
Lecture 33: Forecasting When You Only Have Some Data (10:43)
Lecture 34: Forecasting When You have Zero Data (10:50)
Lecture 35: Improve Your Forecast With Your Buyer Journey Funnel (9:12)
Section 8 Recommended Reading
Section 8 Quiz
Section 9: Your Growth Budget
Lecture 36: Get In a Budget Frame of Mind (11:56)
Lecture 37: Use Your Strategy & Tactical Plans to Build Your Budget (18:20)
Lectures 38 & 39: Create Your Pro Forma & KPI Dashboard (10:26)
Section 9 Recommended Reading
Section 9 Quiz
Section 10: Prepare to Launch!
Lecture 40: Test Launch Your Strategy (11:04)
Lecture 41: I Love It When A Plan Comes Together (13:52)
Lecture 42: Launch! (2:07)
30-60-90 Day Tactical Planner
Section 10 Quiz
Build Your Plan As You Go Assignments
Plan Building Assignments & Exercises
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Lecture 24: Build Proof Points That Support Your Value Platform
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