Section 1: Strategic Growth Objectives
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Lecture 1: Key Concepts & Choosing the Right Plan Type (17:57)
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Lecture 2: Common Road Blocks & SMART Objectives (21:40)
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Lecture 3: Two Planning Techniques-Buddy Up & Hole Punch (7:53)
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Lecture 4:Three Questions That Unlock Your Growth Strategy (13:08)
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Section 1 Recommended Reading List
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Section 1 Quiz
Section 2: Gap Analysis
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Lecture 5: Get Your House In Order So You Can Grow (12:40)
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Lecture 6: Conduct A Performance Audit (31:05)
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Lecture 7: Calculate a Meaningful Growth ROI (7:52)
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Lecture 8: Run a Gap Analysis (11:47)
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Lecture 9: Update Your Growth Objectives (4:58)
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Section 2 Recommended Reading List
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Diagnostic Quadrants
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Growth & Marketing Performance Audit
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Case Study: Strategic Renewal
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Section 2 Quiz
Section 3: Customer Analysis
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Lecture 10: Understanding Irrational Customer Behaviors (17:32)
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Lecture 11: Create Your Customer Demographic Profiles (11:25)
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Lecture 12: What Do Your Customers Really Buy? (13:42)
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Lecture 13: Create Your Customer Buyer Decision Map (13:07)
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Lecture 14: Refine Your Customer Profiles Using Life Pattern Analysis (9:10)
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Lecture 15: Finalize Your Customer Profile With a Persona (11:53)
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Section 3 Recommended Reading
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Section 3 Quiz
Section 4: Market Analysis
Section 5: Strategic Options
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Lecture 20: Brainstorm & Evaluate Your Best Strategic Options (34:20)
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Lecture 21: Craft Your Business Value Platform (10:35)
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Lecture 22: Fine Tune Your Unique Selling Proposition (10:02)
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Lecture 23: What Is Your Competitive Advantage? (6:29)
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Lecture 24: Build Proof Points That Support Your Value Platform (11:52)
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Section 5 Recommended Reading
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Strategic Option Evaluations Tool
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Option Evaluation Tool Tutorial (8:31)
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Section 5 Quiz
Section 6: Your Buyer Journey Funnel
Section 7: Your Tactical Plan
Section 8: Build Your Growth Forecast
Section 9: Your Growth Budget
Section 10: Prepare to Launch!
Build Your Plan As You Go Assignments
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